语出张炎《词源》。张炎云：“词以意趣为主，要不蹈袭前人语意。”张炎评东坡《水调歌头》中秋词、姜夔《暗香》、《疏影》词等“皆清空中有意趣，无笔力者未易到”。故词之意趣须独创、高远。强调词以意趣为主，亦即强调词人审事立意之重要，表现了词尚雅正的美学观。
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